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Conversions

Tracking & Measuring Micro Conversions
rcrrich.com
There’s an over-dependence on last-click attribution. It’s become far too easy to immediately want to identify where a sale (or any other conversion,... > Read More The post Tracking & Measuring Micro Conversions appeared first on Ecommerce & Retail Search News and Strategies. [...]
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How to Use Facebook Lead Ads to Track Offline Conversions
rcrrich.com
It’s safe to say we can all agree on one thing – nobody enjoys filling out forms, especially on mobile devices. This is... > Read More The post How to Use Facebook Lead Ads to Track Offline Conversions appeared first on Ecommerce & Retail Search News and Strategies. [...]
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What are Google View-Through Conversions?
rcrrich.com
According to Google, the “View-through conversions” column tells you when customers see, but don’t interact, with your ad, and then later complete a... > Read More The post What are Google View-Through Conversions? appeared first on Ecommerce & Retail Search News and Strategies. [...]
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Programmatic Advertising: Drive Conversions With Direct Response Videos
rcrrich.com
Video ads have come a long way from 30 second TV spots–but they still have a long way to go. A lot of... > Read More The post Programmatic Advertising: Drive Conversions With Direct Response Videos appeared first on Ecommerce & Retail Search News and Strategies. [...]
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